The Internet brought innumerable benefits to our lives, and without a doubt, one of them was the possibility of doing, from the comfort of our home, a lot of tasks that previously required presence. 

Let's be honest. Nowadays we buy very few (or perhaps none) things without first having done an arduous FBI investigation: "Where is the best price for me? Which one offers the best quality? Is this product really worth it? Will it be for me? Will I like it? "

Due to the convenience of this methodology, more and more users are joining this revolution of virtual stores, generating a huge market for companies in multiple areas.

Obviously, plurality brings with it a lot of competition. The same pants are sold by 10 different brands. The user has the last word, but… how to ensure that they choose me?

Working with e-commerce requires a special application of marketing actions that, although they share the same objective as offline commerce (capturing leads and converting them into customers), do not have the same demands.

What are the fundamental points to take into account?

1- First and most important: CONSTANCE.

It is repetitive and even cliché to talk about consistency on social networks because it has already been proven that it is the main criterion for success. But we must always keep in mind that there are no “days off” in this. There's no point in working and perfecting your online store if you're just going to sit back and wait for sales to arrive. There are no hacks. There are no tricks. It's not magic. Constant research of the market and the latest trends is necessary to always be at the forefront. From there you will be able to think and devise what your differentiator will be.

2- Keep your buyer persona updated.

Without a doubt, it is the starting point of any marketing action. In short, the buyer persona is the construction of an ideal consumer profile, which includes demographic, behavioral and psychological characteristics. The creation of these profiles makes it easier for the brand's campaigns and actions to be directed to the audience most likely to go through the entire purchasing process.

3- Use SEO strategies.

That allow you to position yourself in the first places in Google searches. 

4- Implement the use of email marketing.

Through a segmented lead and customer base.

5- Apply Remarketing.

To attract users who have not completed their purchase in the store. You can choose to show them what they left pending in their cart, or offer them benefits and/or discounts.

6- Prioritize a friendly interface that is 100% adaptable to cell phones.

I included mini tutorials, simple and clear thematic organization, smart search bar, among other things.

In short, success in e-commerce is not a matter of luck, but rather a solid strategy and a constant commitment to improvement. By addressing these fundamental points (consistency, buyer persona, positioning strategies, email marketing, remarketing, friendly interface), you can strengthen your e-commerce and increase your chances of standing out in an increasingly competitive market.

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