We are in the age of digital information, now the consumer of your product investigates your brand:

• Read what you have to offer, look for that element that differentiates you from other offers, within the same market or niche.

• He is interested in knowing your values, your ideas regarding design, the benefits of your products and your way of communicating.

•  You are more informed and want to feel safe when you click on the buy button. 

One of the reasons why packaging is important is because it serves as adifferential value.

Although it is not the decisive purchase trigger, it is the detail that the customer will take into account, if he compares a product that is the same or very similar to yours, and discovers that you send it in a packaging that is not only safe for transport, but also pleasing to the eye due to its design and good presentation.

This makes your client perceive that you take great care with your business and offer “something more” than your products. Good packaging is an added value.

By including packaging that takes care of the product as well as your brand, you are creating an excellent user experience, and this helps to build loyalty among your current customers and attract new consumers.

The packaging:  It is your customer's first impression when receiving your product.

Many online businesses tend to forget the dedication and attention from the beginning of the purchase path, until the end of it.

The packaging provides that perfect end of the road; which helps you get good ratings and recommendations from satisfied customers.

Helps promote your online store, and generate a visual identity that remains in the memory of your customers.

Packaging is important for the construction of branding, since it is the first physical contact that exists between your brand and the customer, and through this means, they can also receive your message as a brand.

It works as a communication channel if you use it with this intention, you can send a message that adds value to your consumers by adding a design or logo that distinguishes you from the competition.

The importance of packaging is well known by the specialist in packaging design, who, together with the eCommerce manager, works so that your brand is differentiated within its niche and becomes “the favorite” for your clients.

How to optimize your store's packaging?

• Show your business message, slogan, advice or idea (micro-copywriting) and don't forget to add: name, telephone number and website.

• Includes the company logo, or a unique identification in a striking design.

• Improves the user experience. The packaging of an e-commerce represents the final point of purchase in your online store; It shows that you care about the image of your business and the experience of your customers.

• .Make sure it arrives at its destination in good condition. Don't forget that in addition to the design, the package must travel safely. Try to take care of the optimal condition of your products.

Remember that the packaging designer has to know very well both the product and thebrand that markets it. For this, communication with the  eCommerce manager, who provides the necessary information, since he knows your company in depth.

In this way, the designer will understand the characteristics of each product, both its dimensions and price as well as the public that each product is aimed at, a strategic point to create the packaging design within the marketing plan adapted to your company and clients.

Packaging helps you convey the values of your brand:  

Include brand values in your packaging:

•  For example, if one of the main objectives of your brand is sustainable and environmentally friendly products, the packaging of your products must be made with recyclable materials, and not include plastics.

• If your brand is active on social networks, you can use packaging adaptable to screens. The information will appear with a minimalist and clear design, so that when it appears on mobile screens, your brand is quickly perceived and recognized by the audience.

The influencer pack is a packaging aimed at influencers or brand ambassadors, where creativity and originality are put into play, with the objective focused on surprising and captivating the audience.

“The branded packaging experience” works as a key marketing and advertising strategy, since in certain sectors the competition is very varied and packaging reproduced by thousands of followers on networks, influences potential clients that represent a considerable increase in sales. 

These last examples, both sustainable packaging and that aimed at social networks, are currently growing and are considered trends with a projection for the near future.

You already know why packaging is a very important part of your ecommerce marketing strategy, since by paying attention and care to the presentation of your products, you are creating a positive shopping experience and this is synonymous with taking care of your brand and your customers.