November flew by to give way to the last month of the year and we decided to make a super summary about everything that happened during 2023.

Digital marketing, a fundamental tool for communication and design, has remained in constant evolution and growth in recent years, responding to the historical needs of users.

In this time where speed and acceleration mark advances in development and technology, we have to be very attentive to them: what worked perfectly for you throughout this year, perhaps next year will no longer be your best option. Hence the importance of updating ourselves, of reading, of researching as much as we can about the new trends that emerge in the area. 

That said, let's get started😎

1)- The  ARTIFICIAL INTELLIGENCEtakes the number 1 spot in tools that enhanced digital marketing. 

Its use became widespread with the emergence of tools like ChatGPT and it is expected that during 2024 companies will begin to make massive use of it, definitively integrating it into all marketing strategies, especially in those tasks that have to do with content personalization. Although ChatGPT is not very reliable in terms of information, it is an excellent option when it comes to summarizing long texts, writing variables on the same topic, etc. It can become your best ally when brainstorming, for example.

Yes we are talking about visual text, Adobe set a trend by launching the preview of Firefly, a tool for creating and editing images and illustrations. Generative AI family, this new program that is focused on generating high-quality images and text effects, is still in beta version in order to collaborate with the creative community and little by little integrate it into your applications.

If you have a company and have not yet opted for the use of AI, investing in it during the coming year is a very good decision, not only to enhance the private work of professionals, but also to improve the experience that you as a company offer to your users/customers.

2)- We can crown TIKTOK as the most relevant social network when it comes to generating content, so much so that in 2024 it will be an exclusive requirement for companies to have a good digital presence. 

We know that within any social media strategy, video marketing must be included due to its enormous reach potential. And right now, an excellent digital channel for this type of content is Tiktok, which will further enhance the reach of your videos and connect you with a much larger audience. 

Today this is a fairly “unknown” terrain, with a diversity of opinions about what type of audience predominates, how the algorithm works, what type of content is best suited for the latter, among other issues.

Although as a sales channel it does not yet lead the table, during this year, with the considerable increase in paid advertising, it is expected that next year the platform will definitively take off with its “for business” tools.

https://www.tiktok.com/@mercadolibre.arg/video/7277614222882721030?is_from_webapp=1&sender_device=pc&web_id=7299790451728418309

3)- EMAIL MARKETING is and will continue to be the most persuasive form of digital communication.

The change or improvement that will be targeted during 2024 has to do with personalization and segmentation to be able to effectively satisfy the changing expectations of the audience.

Automation tools are allowing companies to send emails based on the personal behavior of each user. Tools like Brevo or Constant Content (both specific platforms for email marketing), are beginning to work with AI to create personalized emails.

So if you thought that email marketing was done, you were completely wrong. It is the best way to interact directly and personally with your audience.

4)- Have you ever heard about PRIVACY - CENTRIC MARKETING? 

As its name indicates, this type of marketing focuses on user privacy, prioritizing transparency and respect for customer information, always under their consent.

This modality not only aims to comply with privacy regulations, but also to generate trust in users.

Have you heard about the personal data protection law or habeas data? 

Law 25,326 of our country protects all citizens if their identity, health or credit data are used without their consent.

If you are interested in reading a little more about this law, go click here.

Under this scenario, during 2024 it is expected that Google will begin to gradually eliminate “cookies” (those small fragments of text that the websites you visit send to the browser and allow the websites to remember information about your visit), projecting us towards a “cookieless future”.

5)- What do you say about SEARCHES WITH VISUAL RECOGNITION?

Just as Google implemented Lens, a tool that works with Machine Learning where users can search through images, companies like Pinterest and Amazon also implemented it.

Everything indicates that, due to the ease and precision of searching that this functionality provides, in 2024 its application will become widespread in many other companies.

So if everything goes along these lines, it will be extremely important for brands to pay special attention to the graphic material they use on their platforms: optimized, sharp and original images are going to make a difference in searches with visual recognition.

Ultimately, it is impossible to know precisely which tools will be stars during 2024, and in fact, these that we name are just some of the countless trends that can emerge on the fly. The important thing is to always keep us informed to be able to position your brand at the top of the technological forefront.

At Lab9 Agency we are dedicated to exploring these trends to adapt them to concrete and innovative strategies for your business😉

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